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Madinah Life
Project type
Complete Management
Date
Sep-23
Location
Madinah Al-Munawara
CASE STUDY | تحديات وحلول
Madinah Life is a project led by Al Madinah Region Development Authority that aims to introduce Al-Madinah to the world from a new perspective and stretch its audience’s knowledge about the city into boundaries far beyond the Prophet’s Haram. The project offers a set of publishings, and other content in addition to a website and a specialized app that covers all different sights, events, and news in Madinah, to make it possible for its visitors to get the best experience while discovering it as one of its own people.
– The Challenges: Confronted with limited online visibility, inefficient project management, an outdated website, and gaps in the marketing strategy.
– Our Solution: We devised a social media management strategy, developed a project app, redesigned the website, and crafted tailored marketing strategies for this project.
– Outcomes and Conclusions: The amalgamation of our services significantly elevated Madinah Life’s online presence, enhanced project efficiency, and resulted in a user-friendly website. Successful marketing campaigns not only bridged the visibility gap but also fueled the digital evolution of Almadinah Life, fostering a closely-knit community and fortifying impactful initiatives